The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative by Stephen Denning

Author:Stephen Denning [Denning, Stephen]
Language: eng
Format: epub, pdf
Tags: Business & Economics, Leadership
ISBN: 9780470548677
Publisher: Jossey-Bass
Published: 2011-01-21T06:58:21+00:00

One can also create the space to let people express their individuality and have some fun.

Southwest Airlines has done this brilliantly by encouraging individual team members to weave their own story into the company’s story of a fun airline. I was on a Southwest flight recently, and the flight steward introduced himself as follows: “Hello. This is Bingo, and I’ll be your flight steward on today’s flight from Baltimore to Orlando. Some of you might be wondering why I’m called Bingo. Simple! You see that’s the name my parents gave me. Why? Well, I was the fifth child in my family. My parents desperately wanted to have a boy and their first four children were girls. So when I showed up after four girls, it was quite natural for them to shout, “Bingo!” So that’s what my name is.”

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